Wholesaler of the Year


The Wholesaler of the Year Award recognises a Sydney Markets fruit, vegetable or herb wholesaler who demonstrates a high degree of competence across a wide range of criteria including product quality, business presentation, product knowledge, customer service, branding and marketing.

The recipient of this award will operate their business within Sydney Markets GTA and implementing best practice for work health and safety, environmental sustainability, customer service and be held in high regard by their growers and buyers.



All wholesalers trading in Sydney Markets GTA can be nominated or nominate for this Award. Nominations can be made by any business that buys from Sydney Markets or a wholesaling business can self-nominate.




All wholesaler nominations will be assessed across the following criteria by three separate groups.

Sydney Markets Limited Growers Buyers
Business Accountability
Industry Contribution
Implements Best Practice
Stand & Staff Presentation
WHS – Work Health Safety
Environmental Policy & Practices
Uniqueness of Offer
Food Safety Management
Marketing & Branding
Communications Skills
Quality of Service
Timeliness of Payments
Business Referral
Product Knowledge
Timely Deliveries
Quality of Service
Fairness in Pricing
Quality Requirements
Product Knowledge
Marketing Initiatives



Step 1: Sydney Market Limited (SML) will assess all nominated wholesalers based on the judging criteria’s.The six highest scoring wholesalers will be named as semi-finalists.
Each semi-finalist will be required to support their nomination by providing SML with contact details for 10 of their intra or interstate growers.

Step 2: Each of the growers will be contacted, notified that the wholesaler is a semi-finalist in the Fresh Awards Wholesaler of the Year Award and asked to complete an assessment.

Step 3: All information will be gathered and scores tallied to determine the top four scoring wholesalers. Greengrocers and providores will be contacted and encouraged to participate in the wholesaler evaluation by completing and online assessment.

Step 4: Buyers scores will be collated togther with SML's to determine the ultimate winner. The winner will be announced at the 2018 Fresh Awards event.



The winner of the Wholesaler of the Year Award will receive

  • The Title: Fresh Awards – 2018 Wholesaler of the Year
  • An advertising package to market their business (valued at $2,000)
  • A promotional video to market their business (valued at $3,000)
  • $1,000 cash – payable by cheque or direct deposit
  • A 2018 Wholesaler of the Year logo
  • Recognition on the Fresh Awards and Sydney Markets websites and social media channels
  • A winner’s trophy
  • A Smeg stand mixer– style with the power, torque and versatility to mix it with the best, RRP $799 TBC

Total prize value = $6,799



Nominations open 01 Mar 18
Nominations are now closed for 2018 12 Mar 18
Semi-finalists announced 03 May 18
Grower assessments closed 09 May 18
Tickets for the Fresh Award on sale 17 May 18
Buyer assessments open 02 May 18
Buyer assessments close 16 May 18
Finalists announced on website 15 Jun 18
2018 Fresh Awards event 25 Jul 18