The Wholesaler of the Year Award recognises a Sydney Markets fruit, vegetable or herb wholesaler who demonstrates a high degree of competence across a wide range of criteria including product quality, business presentation, product knowledge, customer service, branding and marketing.
The recipient of this award will operate their business within Sydney Markets GTA and implementing best practice for work health and safety, environmental sustainability, customer service and be held in high regard by their growers and buyers.
Entering and subsequently winning the Wholesaler of the Year Awards makes a business shine and sets it apart from your competition. You may not go looking for awards but winning them can help your business
All wholesalers trading in Sydney Markets GTA can be nominated or nominate for this Award. Nominations can be made by any business that buys from Sydney Markets wholesalers or a wholesaling business can self-nominate.
All wholesaler nominations will be assessed across the following criteria by three separate groups.
| Sydney Markets Limited | Growers | Buyers |
|---|---|---|
| Business Accountability Industry Contribution Implements Best Practice Stand & Staff Presentation WHS – Work Health Safety Environmental Policy & Practices Uniqueness of Offer Food Safety Management Marketing & Branding |
Communication Skills Quality of Service Timeliness of Payments Business Referral Product Knowledge |
Timely Deliveries Quality of Service Fairness in Pricing Quality Requirements Product Knowledge Marketing Initiatives |
Step 1: Sydney Market Limited (SML) will assess all nominated wholesalers based on the judging criteria’s.The six highest scoring wholesalers will be named as semi-finalists.
Each semi-finalist will be required to support their nomination by providing SML with contact details for 3 of their intra or interstate growers.
Step 2: Each of the growers will be contacted, notified that the wholesaler is a semi-finalist in the Fresh Awards Wholesaler of the Year Award and asked to complete an assessment.
Step 3: All information will be gathered and scores tallied to determine the top four scoring wholesalers. Greengrocers and providores will be contacted and encouraged to participate in the wholesaler evaluation by completing and online assessment.
Step 4: Buyers scores will be collated together with SML's to determine the ultimate winner. The winner will be announced at the 2021 Fresh Awards event.
Total prize value = $6,400
| Nominations open | 2 March 2021 | Nominations close | 14 March 2021 |
| Semi-finalists announced | 2 May 2021 |
| Grower assessments closed | 20 May 2021 |
| Tickets for the Fresh Award on sale | 17 May 2021 |
| Buyer assessments open | 13 May 2021 |
| Buyer assessments close | 24 May 2021 |
| Finalists announced on website | 20 July 2021 |
| 2021 Fresh Awards Event | 21 July 2021 |