Providore of the Year Award


More and more people are eating away from home each year, some due to convenience or recreation and others due to necessity. Fresh produce providores are an integral link in the supply chain, supplying fresh fruit and vegetables to fine dining restaurants, cafes, airlines, cruise lines, pubs, clubs, hospitals, hotels, aged care, caterer, government institutions and facilities.

The Sydney Markets, Fresh Awards Providore of the Year Award will recognise a fresh fruit and vegetable providore that demonstrates a high degree of competence across a wide criterion that includes product quality, business presentation and operations, product knowledge, customer service, communications, branding and marketing and has a passion for being the best in the business.

The recipient of the Providore of the Year Award* will operate a wholesale providoring business in NSW or ACT and buy fresh produce from Sydney Markets regularly. They will implement best practice for work health and safety, environmental sustainability, customer service and be held in high regard by both Sydney Markets wholesalers, growers and foodservice businesses.

* Definition - A providore is a business that primarily specialises in wholesaling fresh fruit and veg to foodservice. For the purpose of this competition a providore is not a greengrocer/retailer with a shop front that also wholesales to foodservice..

Award Benefits

Entering and subsequently winning the Providore of the Year Awards makes a business shine and sets it apart from your competition. You may not go looking for awards but winning them can help your business.

  • Gain customer confidence and increase customer loyalty
  • Attract new business
  • Raise the creditability of your company
  • Elevate business moral
  • Increase your business goodwill
  • Be seen as an industry leader.

How to Enter

Nominations can be made by chefs, food and beverage managers, business owners or managers who utilise a providores services. Providores staff can also nominate a providore for consideration as an entrant in the Award. If you are utilising a providore and want to give them a bit of recognition that this is your change to nominate them. Only one nomination from each food service business will be permitted.

Providores are also eligible to self-nominate.

All providores must be based in NSW or ACT and buy fresh, fruit, vegetables and herbs from Sydney Markets on a regular basis.

Thank you to everyone who nominated provedores for the 2020 Fresh Award

Judging Criteria

All nominated provedores nominated for the 2020 Providore of the Year Award will be assessed by four industry sectors (Sydney Markets Limited, a Food Safety & Compliance Consultants, Sydney Market Wholesalers & Growers and the Food Service Sector) across the following criteria

Sydney Markets Food Safety & Compliance Consultant Sydney Market Wholesalers & Growers Food Service Sector
Innovation in Business Food Safety Accreditation and Management Business Accountability Produce Quality
Value Added Services Meets WHS requirements Communications Skills Communications Skills
Business Accountability Environmental Sustainability Timeliness of Payments Fairness in Pricing
Branding and Marketing Initiatives Reputation Customer Service
Social Media Communications Innovation
Sydney Markets Credit Coop Membership Product Knowledge
Marketing Initiatives
Timeliness of Deliveries
Weighting 30% Weighting 30% Weighting 20% Weighting 20%

How is the winner determined?

Step 1

Nominate a business. The nomination must come from chefs, catering managers, business owner or buyer that procures fresh produce for fine dining restaurants, cafes, airlines, pubs, hospitals and clubs, hotels, cruise ships or catering companies and institutions. Providores can also self-nominate.

  • Each nominee business is entitled to nominate only one providore.
Step 2

All nominated providores will be required to accept the nomination and agree to participate in the judging process to be eligible. This will include a site visit, inspection and interview.

Step 3

Sydney Market Limited (SML) will critique all nominated providores based on a specific multi-level judging criterion. The six highest scoring providores will be named as semi-finalists.

  • Agree to be visited by a third party independent professional food safety and WHS specialist who will visit the business unannounced between a specific period and
  • The six semi-finalists will also be required to support their nomination by providing SML with contact details for 10 of their foodservice clients.
Step 4

Each of the providores nominated foodservice clients will be contacted, notified that the providore is a semi-finalist in the 2020 Fresh Awards Providore of the Year Award and asked to complete a short survey.

Step 5

Markets wholesalers and growers will be contacted and encouraged to participate in the providores evaluation by completing an online assessment.

Step 6

All information will be gathered (handed with confidentially) and scores for the four sectors tallied to determine the four-top scoring providores. The top four scoring providores will be named as 2020 Providore of the finalists. The Providore of the Year Award winner will be announced on 22 July at the Fresh Awards presentation evening.


The winner of the Providore Award will receive -

  • The Title: Fresh Awards – 2020 Providore of the Year
  • An advertising package to market their business (valued at $2,000)
  • A promotional video to market their business (valued at $3,000)
  • $1,000 cash prize payable by cheque or direct deposit
  • $400 credit to start their day with coffee and breakfast at a café in Sydney Markets.
  • A 2020 Providore of the Year logo
  • Recognition on the Fresh Awards and Sydney Markets websites and social media channels
  • A winner’s trophy

Total prize value = $6,400

Key Dates

Nominations Open 17 Feb 20
Nominations Close 18 Mar 20
Semi-Finalists Announced 09 April 20
Foodservice Surveys Closed 25 April 20
Tickets for the Fresh Award on Sale 15 May 20
Grower and Wholesalers Survey Distributed 05 May 20
Grower and Wholesalers Survey Closed. 11 May 20
Finalists Announced on Website 14 Jun 20
2020 Fresh Awards Event 22 July 20

For more information contact Sue Dodd, Fresh Awards Manager / or mobile 0438 725 453.