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Fresh Awards – Greengrocer Awards

ABOUT

The 2021 Fresh Awards will recognise greengrocers across a range of categories. All nominees will be mystery shopped twice throughout the year. The results of these mystery shops will determine the award finalists. Finalists will then participate in a third mystery shop to determine the winner of each award category.

The mystery shoppers will complete a comprehensive questionnaire across five key criteria covering all aspects of:

  • Store appearance
  • Customer service
  • Produce quality, range and freshness
  • Product knowledge and culinary execution
  • Merchandising and branding

A criteria element of the program is that all participating businesses are provided with a copy of each mystery shopper's report, which includes the shopper's feedback, comments and observations.


GREENGROCER AWARD CATEGORIES

The 2021 Fresh Awards will recognise greengrocers across a range of categories. The yearly mystery shopping results will contribute to 75% of a business’ score. The remaining 25% will be based on the scores achieved from an industry evaluation.

  • GREENGROCER OF THE YEARthe ultimate award for the highest achievement will be presented to the fresh fruit and vegetable retailer finalist that achieves the highest scores across all mystery shopping and industry criteria.
  • Best Small Business – recognises a small* business that has achieved the highest score across all mystery shopping criteria throughout the judging period.
    Four finalists will be announced.
  • Best Medium Businessrecognises a medium* business that has achieved the highest score across all mystery shopping criteria throughout the judging period.
    Four finalists will be announced.
  • Best Large Business – recognises a large* business that has achieved the highest score across all mystery shopping criteria throughout the judging period.
    Four finalists will be announced.
  • Service Excellence – recognises a business for its achievement in customer service. This award will be presented to the business that achieves the highest score in customer service as measured through the mystery shopping results.   
    Four finalists will be announced.
  • Retail Presentationrecognises a business for its achievement in store presentation and appearance. This award will be presented to the business that achieves the highest score in retail presentation as measured through the mystery shopping results.
    Four finalists will be announced.
  • Knowledge in Action– recognises a business for being proactive in educating its customers about fresh produce in a clear and enthusiastic manner. This award will be presented to the business that achieves the highest score in product knowledge as measured through the mystery shopping results. Four finalists will be announced.
    Four finalists will be announced.

*Based on market spend

Nominations for the 2021 Greengrocer Awards have closed

KEY DATES

Evaluation Progress Starts October 2020
Finalists Notified 24 May 2021
Tickets to the 2021 Fresh Awards on Sale 24 May 2021
Finalists Published on the Website 27 May 2021
Fresh Awards Event, Sydney 21 July 2021