2018 Fresh Awards Winners and Finalists

Greengrocer Awards

2018 Greengrocer of the Year

Parisi’s Food Hall
21 Dover Street, Rose Bay, NSW, 2029

Operated by the experienced and passionate team of Peter Morelli, Mario Bombardier and Claudio and Albert Guerrera, Parisi’s Food Hall, Rose Bay is a showcase of stunning quality fresh fruit, vegetables, flowers and so much more.

A great deal of time and attention is given to this store's presentation. Maximising the use of colour and shapes the team at Parisi's create artful fresh displays. Recipe cards are strategically located at the entrance to the store and around the store in conjunction with produce stacks to offer inspiration to their customers at the point of purchase.

The store's interior is stylish, spacious, spotlessly clean, well-lit and caters extremely well to the community's taste and needs. More than a greengrocer, this store is a well established one-stop shop that offers impeccable produce, gourmet groceries, deli goods and a café. Even the local dogs are catered for with a bowl of refreshing water and a tie-up rail at the front door.

Paris’s Food Hall employees are a dedicated team committed to sharing valuable knowledge and delivering polite customer service.


Best Small Business

Rossi’s Fresh Grocer
Shop 7, 500 North Rocks Rd, Carlingford NSW 2118

Rossi’s Fresh Grocer is a charming, boutique greengrocer that prides itself on delivering the highest standards of both produce and customer service.

Owned and operated by Stephen & Amanda Rossi, this business has only been open for 18 months and is testament to hard work, a willingness to adapt to community needs and delivering premium quality produce hand in hand with friendly and accommodating service.

This long narrow store has a dazzling sense of abundance filled with an impressive range of quality fresh fruit and vegetables. Displays are kept small yet topped up regularly.

Not only does this successful small business go above and beyond to create the perfect customer experience, but they consistently strive to cater to the local community's tastes and needs by offering a wide range of semi prepared fruits and vegetables that cater to time poor customers who still want to eat healthy.

In addition to providing an extensive range of fresh produce, Rossi’s Fresh also features a coffee bar, ready-to-go salads and yoghurts, which makes it a one-stop-shop for customers.

It is clear that the efforts of Rossi’s Fresh are well received and appreciated by the local community, as the store has a thriving loyalty program and many dedicated return customers.


Best Medium Business

Harbord Growers Market
Stockland Mall, 97-215 Condamine St, Balgowlah NSW 2093

Harbord Growers Market is a reputable family run business led by Dominic Gerace and his sons Anthony and Amerigo, best known in their local community for offering a diverse range of top quality produce and friendly customer service.

Dominic first opened the business 30 years ago in 1988 in Freshwater and whilst now officially retired, Dominic can still be found in the shop daily. Relocating to Stockland Mall, Balgowlah several years ago, this established greengrocer has continued to flourish.

Harbord Growers Market has an abundant market feel that is warm and inviting to customers. Each day, Harbord Growers sources its fruit, veggies and flowers from Sydney Markets, ensuring customers have a superb choice of the freshest produce. When it comes to its grocery lines, the team at Harbord Growers Market maintains its quest for the best, sourcing a delicious array of deli lines and gourmet groceries.

Great products supported by outstanding customer service makes Harbord Growers Market a popular place to source locally grown fresh produce at competitive prices.


Best Large Business

Fruitezy - Chatswood Chase
Shop B001 Chatswood Chase, 345 Victoria Ave, Chatswood NSW 2067

Fruitezy, Chatswood Chase is a family run business which has been servicing the local community for over 18 years. This North Shore greengrocer has built an uncompromising reputation for offering quality fresh produce, an exceptional product range, impeccable presentation and attentive service. Whether you are a gourmet or simple home cook this store is sure to inspire you with its fresh produce.

Offering freshly squeezed fruit juices, gift baskets, gourmet groceries, online shopping, inspiring recipes and a convenient home delivery service.

Operated by Max Filipe and Abilio Pavia and supported by a dedicated team Fruitezy, Chatswood Chase are consistently going above and beyond for the local community. Not only do they support local schools but they also frequently donate to charitable fundraising events.


Service Excellence

Wollombi Road Providore
80 Wollombi Rd, Cessnock NSW 2325

Wollombi Road Providore offers the highest quality produce as well as outstanding customer service to the Cessnock local community.

In addition to offering a wide range of fresh produce, the Wollombi Road Providore also features organic juices, deli meats, condiments, Hunter Valley cheeses and fresh breads. The team is always willing to go the extra mile to ensure customer satisfaction to the highest degree.

Applying a customer service model that focuses on exceeding customer expectations through the delivery of friendly, knowledgeable service, it isn’t hard to establish why Wollombi Road Providore are winners in the category of Service Excellence.

The success of Wollombi Road Providore is a testament to the hard work of its owners and managers Michael and Lisa. The pair also have a regular column in their local newspaper outlining what’s in season and available fresh in store.


Retail Presentation

Parisi’s Food Hall
21 Dover Street, Rose Bay, NSW, 2029

With over 100 years of combined experience in the produce industry, the team at Parisi’s Food Hall use this incredible wealth of knowledge and experience to continue growing their business from strength to strength.

Parisi’s Food Hall is situated in Rose Bay. Its décor is modern and inviting, reminiscent of an exquisite European food hall. The wow-factor starts at the front door, where you are met with volumes of fresh cut flowers. The store opens up to wide aisles that showcase impeccable and creative fruit and vegetable displays.

The extensive range of locally sourced premium quality produce exudes freshness and seasonality.

Parisi’s goes above and beyond to cater for its customers. They offer gluten free products, useful cooking tips, recipe cards and always ensure their staff are well trained with extensive product knowledge.


Knowledge in Action

Martelli’s Fruit Market
Cherrybrook Village Shopping Centre 28 Shepherds Dr, Cherrybrook NSW 2126

Martelli’s Fruit Market is a family run business with an exceptional range of fresh produce and gourmet groceries.

The Martelli family has a long and proud history in the fresh produce industry. They continue to impress the local community with their wealth of product knowledge and exceptional customer service. From the moment you walk into their vibrant store you are welcomed by friendly, well-trained staff and can choose from an extensive array of superbly-presented fresh produce.

Family matriarch Frank Martelli, is well respected in the fresh produce industry. He has fabulous knowledge of seasonality, growers and brands and utilises this honed skill to educate his customers and ensure his stores produce is amongst the best in Sydney.

Martelli’s Fruit Market offers the kind of personal touch that can only be found in a local, family-run business. Whether you’re after a quick cooking tip or seasonal produce advice, the team is always willing and able to assist.


Florist Awards

2018 Florist of the Year

B & M Florist
41 O'Connell St, Monterey NSW 2217

B & M Florist owners Maria and Bill Rizos, their daughters Katrina Bakis and Joanne Poulos and their team of talented and dedicated florists have been named Sydney Markets Fresh Awards Florist of the Year for the second year running.

Evaluated by mystery shoppers and Industry judges this store has been a consistently high performer and has demonstrated retailing excellence across all judging criteria. Visually appealing, well organised and excellent branding throughout the store, it’s clear that B & M Florist have a keen eye for detail and take great pride in their work.

From humble beginnings, launched 31 years ago this Monterey florist has evolved by applying customer feedback, embracing floral trends and establishing an environment that exceeds their customers' expectations.

Sourcing flowers regularly from the Sydney Flower Market and skilfully creating masterpieces for gifts, events, weddings and funerals'. This florist is renowned for their exceptional floral arrangements, exclusively sourced gifts and impeccable family-orientated customer service.


Retail Presentation

The Floral Decorator
112 Erskineville Rd, Erskineville NSW

Kelly Thomas of The Floral Decorator has trained with some of the florist industry’s best. From France to Germany, she was exposed to a whole new world of floral design.

This experience, along with her ingrained passion for flowers, led to her opening The Floral Decorator. The store itself is reflective of rustic textures, earthy tones and an unpretentious organic warmth that is both inviting and exuding of community appeal.

With a motto that ‘there is something for everyone and every budget’, Kelly and her staff create everything from pretty posies and beautiful bouquets to extravagant event installations with the utmost style and poise.

From eclectic on street displays to a kaleidoscopic array of seasonal blooms this store offers shoppers an outstanding selection that can only be described as a floral haven.


Merchandising and Branding

Jodie McGregor Flowers
123 Johnston St, Annandale NSW 2038

Jodie McGregor has over 25 years’ experience in the floral industry and attributes her love of floristry and her early learnings to her grandparents who grew beautiful poppies, sweet peas, Mr Lincoln roses and much more.

The Annandale based store continues to grow from strength to strength and its success is a testament to Jodie and her team’s hard work, exceptional customer service and exquisite floral arrangements.

Awarded the Merchandising and Branding Award for the second year running, this inner western florist may be Annandale based, but their reputation is highly regarded all over Sydney.

Not only do they have an informative user-friendly website, but they also have a loyal legion of followers supporting their social media pages, which are consistently adorned with colourful floral arrangements reflective of their unique style and artistic flair.

Another initiative of the Jodie McGregor brand is her consistent efforts to nurture her flower adoring community by publishing a weekly newsletter that is educational, informative and entertaining.

The store’s philosophy is to produce floral arrangements that are creative and exceptionally fresh, as well as a customer experience so enjoyable that buying flowers becomes an addiction!


Service Excellence

Pure Flowers
3/23-25 Burns Bay Rd, Lane Cove NSW 2066

'Do what you love, love what you do'. This is the business mantra behind Elen Minas and Ludmila Fedorovitch, the owners and floral designers for Pure Flowers. The duo met at floristry school turning their backs on the corporate world to follow their passion for florals. After working on a number of projects and events together, this creative duo decided to go it alone and in 2011 purchased Pure Flowers.

From the moment customers enter the store they are welcomed with a warm and enthusiastic greeting. Staff work intuitively to meet each customer’s specific needs to create meaningful gifts.

Each arrangement is wet packed and includes a complimentary floral preservative to aid in the life extension of the flowers. Recognised for their willingness to maximise an arrangement whilst staying within a customer’s budget it is clear why customers are likely to return to Pure Flowers.

Elen and Ludmilla describe their style as ‘elegant with a modern twist’ inspired by nature, art, fashion and architecture. Their ultimate goal is to create beautiful floral designs and stunning blooms that spread joy to all those who see them.


Grower Awards

Produce Grower of the Year

Grima Farm Fresh Produce

Grima Farm Fresh Produce has over 32 years of experience supplying farm fresh produce to the local community for over three generations. The Horsley Park farm in Sydney’s West is owned and operated by brothers Sam and Steve Grima who attribute their success to their mentor, their father.

Grima Farm Fresh Produce are widely respected for their premium fresh produce, quality assurance and innovation. Supplying greengrocers, chefs and providores, with a wide range of veggies they have also become renowned for their speciality product lines like pencil thin leeks, watermelon radishes, orange beetroot, black radishes, purple, white and yellow carrots and baby cauliflowers grown in shades of lime green and saffron orange.

Dedicating lengthy hours at Sydney Grower’s Markets and on their farm the brothers pride themselves on growing beyond the ‘ordinary’, which ensures their produce is always highly sought after.


Flower Grower of the Year

East Coast Wildflowers

East Coast Wildflowers is one of Australia’s leading suppliers of Australian Native and South African Wildflowers. A fourth-generation flower grower, Craig Scott began his career growing traditional flowers but his passion to grow natives quickly took hold, leading him on the path to becoming one of New South Wales’ leading native growers.

This Mangrove Mountain based grower is best known for providing high-quality native flowers and foliage specialising in Kangaroo paw, Flannel Flowers, Waratahs, King Protea, Blushing Bride, Bottlebrush, Pink Ice, Flowering gum, Christmas Bush and Banksias. Their products are highly sought after within the industry and are showcased at many events.

Embracing a number of innovative growing techniques, Craig adopts a conscientious environmental approach to growing. A quiet achiever, who dedicates long hours at his farm as well as selling his flowers through the Sydney Flower Market, Craig still finds the time to actively promote the use of commercially grown Australian native wildflowers and is a member of the Australian Native Flower Growers and Producers Association.

Recognised amongst trendsetting florists, East Coast Wildflowers are known for their quality, exceptional customer service and willingness to go the extra mile to ensure florists get what they need when they need it.


Wholesaler of the Year

Stands 2-4 Building A, Sydney Markets

Sydney Wholesaler, Goldenfruit are a leading, family run wholesaling business based in the Sydney Markets since 1975. Established by Peter Hendriks in 1954, Goldenfruit is now run by Peter’s very capable and charming sons Damian and Jason, who have developed Goldenfruit into a flourishing and highly respected business that represents a solid collection of quality-focused growers located across Australia.

Specialising in apples, pears, berries, cherries, nectarines, plums, apricots, figs and citrus fruits this busy wholesaler is extremely knowledgeable about the products they sell, with a focus on customer service that extends to efficient communication, fast delivery and timely payments.

Their sizeable premises in the Sydney Markets is well presented with the brothers priding themselves on maintaining immaculate produce displays that attract customers and showcase their fruit. Their ability to move perishable fresh produce through the supply chain positions Goldenfruit at the forefront of their industry.


Blogger of the Year

Sydney Food Sisters - Effi Tsoukatos & Caterina Sterrantino

The Sydney Food Sisters, Effi Tsoukatos and Caterina Sterrantino’s entry in the 2018 Fresh Awards Fresh Blogger of the Year Award The Apple Doesn’t Fall Far From The Tree". ticked all the boxes according to Sydney Markets Fresh Awards blog judges, Edwina Bartholomew, Lyndey Milan, Robyn Foyster and Liz Posmyk.

"We love the way the local greengrocer Franks Fruit Market in Haberfield is woven into this story and how he inspires Sydney Food Sisters. This story is creative, fun, well written and the photography is superb." said the judges.

Sydney Food Sisters Blog aims to inspire readers about the wonderful culinary experiences, historical landmarks and picturesque beauty that Sydney has to offer. They create seasonal recipes, coupled with beautifully styled food scenes and their own stories, to share with their loyal followers.

What began as a hobby has now turned into a full-time venture for this talented duo, who have a rapidly growing following and now a new award to add to their credentials.